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> >>>> TIERS OF SERVICE - METRICS / REPORT DESCRIPTIONS
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Referring Domains
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This report identifies which domains are generating the greatest amount of traffic to a client's site during a selected reporting period (Day, Week, Month, Quarter). Use this valuable report to understand what domains are driving visitors to your content so that you can identify where you should concentrate your marketing spending and forge alliances.
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Search Engines
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A highly focused Referring Domains metric, this report ranks the Search Engines that are driving the most impressions to a site during a selected reporting period (Day, Week, Month, Quarter). To produce this report, Site Measurement matches a browser's known referring domain information to Site Measurement's table of known search engines. Unknown Search Engines will appear in the "Referring Domain" report. Use this report to determine which search engines are performing best for your site and when to resubmit your site.
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Search Engine Keywords / Phrases
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This report details the most common keywords and phrases used to find a site. The report details keywords and the number of times browsers used these words to reach your site (also expressed as a percentage of total occurrences). Please note, however - if a visiting browser comes from a search engine that is not listed in Site Measurement's directory of search engines, or if Site Measurement is not able to parse keywords from that search engine, they will not be incremented in this report. This report is vital for Web site managers to gain insight into and optimize how search engines bring in visitors and index their sites. Marketers can gain an understanding of their target audience's mindset by seeing how this audience categorizes and finds their site.
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