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> >>>> TIERS OF SERVICE - METRICS / REPORT DESCRIPTIONS
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Page Breakdown / Top Pages
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This report displays, in descending order, which pages on the site have received the greatest volume of impressions for the selected reporting period (Day, Week, Month, Quarter). You can click on any of the page names and use the drop down to access additional activity details, including: Entry Page Frequency, Exit Page Frequency, Destination Page, Source Page, Session Visit Depth, Time on Page and Single View Totals. "Default" signifies the home page of a site. This report provides a snapshot of the most popular pages of a site, allowing marketers/advertisers to maximize advertising placements or content emphasis.
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Entry Pages
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This report identifies the pages on which browsers most often enter a site for a selected reporting period (Week, Month, Quarter). Most often this is usually a site's home page, however it can include any pages linked to or from an ad or another site. You can click on any of the page names and use the drop down to access additional activity details, including: Entry Page Frequency, Exit Page Frequency, Destination Page, Source Page, Session Visit Depth, Time on Page, and Single View Totals. This report can help you evaluate how effectively ads or links on third-party sites are driving traffic to your site (i.e. referrals). Tracking the number of page impressions for specific pages in the Entry Pages report will let you know how many browsers are being directed to those pages.
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Exit Pages
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This report identifies the pages on which browsers most often exit a site for a selected reporting period (Week, Month, Quarter). The Exit page is the last page a browser was viewing before leaving your site. You can click on any of the page names and use the drop down to access additional activity details, including: Entry Page Frequency, Exit Page Frequency, Destination Page, Source Page, Session Visit Depth, Time on Page, and Single View Totals. This report will help you understand where browsers may be losing interest and allow you to make modifications to your content and navigation to increase browser retention.
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Single Access Pages
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This report measures the number of times a page was BOTH the Entry page and the Exit page in a single browser visit, without the browser viewing any other page on the site during the selected reporting period (Week, Month, Quarter). Another way to describe this report is to say that a Single Access Page is the page that was the only page in a browser's page path. You can click on any of the page names and use the drop down to access additional activity details, including: Entry Page Frequency, Exit Page Frequency, Time on Page, and Single View Totals. This report will help you understand which page's content and links should be most frequently updated to further the depth of visitation within your site and increase return browsers and browser retention.
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| Page Path Analysis
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This report displays a graphical representation of how browsers are moving through a site. It illustrates the five most common paths that browsers take FROM a particular page. A drop down menu and search function allows clients to choose which page they wish to view a page path analysis. This powerful report will help you understand what browsers do and where they go on your site, driving business decisions on advertising placements, marketing content, and site design.
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| Reverse Page Path Analysis
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This report displays a graphical representation of the reverse page paths browsers took while navigating through a site. It shows the most common path of pages that browsers took TO GET TO a particular page. A drop down menu and search function allows clients to view the reverse page path analysis for specific pages. This powerful report will help you understand how browsers traveled to certain parts of your site, which in turn can assist in driving business decisions on advertising placements, marketing content, and site design.
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Time on Pages
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This report displays the distribution of time browsers spent on the pages of a site during a selected reporting period (day, week, month, quarter, year). The time ranges are pre-determined by Site Measurement. This metric is especially powerful when a client has registered individual pages, because they can then see exactly how long browsers are viewing a page. Time on Pages is different from Time on Site because the former looks at how long browsers spent on all of the pages of a site, and the latter reports on how long people spend on a site per session. Marketers frequently refer to this metric to gauge how long you have to pass information, create a compelling offering, and prompt an appropriate action from the browser.
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| For more information, please email us at support@liveanalysis.com or call us at 1 914 251 9230 |
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