| New Browsers
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This report displays the number of new browsers that visited a site during a selected reporting period (Day, Week, Month, Quarter). A browser is categorized as new if it is the first time Site Measurement recognizes the browser during the specified reporting period. Use this report to determine how effective marketing and advertising campaigns are at driving new traffic to your site.
Note: We deliberately use the term "browser" as opposed to "people" or "visitors" since ALL web site measurement systems can only track a computer's web browser (e.g. Microsoft Internet Explorer or Netscape) - they cannot track individuals. We make this important distinction to (a) uphold our commitment of unrivaled accuracy and clarity and (b) to highlight that only panel-based services track people with a known set of demographic/psychographic information
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| Return Browsers
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This report displays the number of return browsers that visited a site during a selected reporting period (Day, Week, Month, Quarter). A browser is categorized as return when Site Measurement recognizes the browser as having been to the Web site before during the specified reporting period. For instance, if you are viewing a weekly report a browser will not appear as a return browser if it visited twice during the same week, but will be considered a return browser if they return to the site the following week. Return Browsers differs from Browser Return Frequency in that it measures the actual number of return browsers that visited a site during a specific time period versus the number of times browsers are returning to a site. Use this report to determine how effective marketing campaigns and fresh content are at driving return traffic to your site.
Note: We deliberately use the term "browser" as opposed to "people" or "visitors" since ALL web site measurement systems can only track a computer's web browser (e.g. Microsoft Internet Explorer or Netscape) - they cannot track individuals. We make this important distinction to (a) uphold our commitment of unrivaled accuracy and clarity and (b) to highlight that only panel-based services track people with a known set of demographic/psychographic information.
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| Browser Session Quantity
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This report details the distribution of how many visits a browser made to a Web site during a selected reporting period (Week, Month, Quarter). This report allows you to see how often browsers are drawn back to content and products that are offered on your site, enabling you to analyze the effects of marketing and advertising campaigns. Note: A session is a collection of page turns on the same site by one browser. The session starts on the first page entered on a site and the session ends when the browser leaves that domain or closes the browser.
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| Browser Indexes
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This report details two indexes: Browser Acquisition and Browser Retention Index.
Browser Acquisition Index measures how well a site/campaign is attaining and attracting new browsers from one week to the next. Browser Retention Index measures how effective a site/campaign is at retaining browsers from one week to the next.
Use these indexes to determine the effectiveness of online advertising and marketing campaigns at driving new and return traffic to your site.
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| Total (Unique) Browsers
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This reports details the number of total unique browsers that visited a site during a selected reporting period (Day, Week, Month, Quarter). It is the total number of new and return browsers. A browser is considered new if it is the first time it is recognized by Site Measurement; the browser is considered return if it has been recognized by Site Measurement as having been to the Web site before. Use this report to compare percentages of return vs. new browsers in proportion to total unique browsers. This report is effective when analyzing traffic generated during a marketing or advertising campaign. Additionally, this report assists the marketing professional with top-level decisions of how to spend incremental marketing/advertising dollars. That is, should the dollar be spent on advertising/promotion to attract new browsers (e.g. if Return Browsers are a very high figure), or should the dollar be spent on customer retention programs/email campaigns to develop a loyalty program (e.g. if New Browsers are a very high figure).
Note: We deliberately use the term "browser" as opposed to "people" or "visitors" since ALL web site measurement systems can only track a computer's web browser (e.g. Microsoft Internet Explorer or Netscape) - they cannot track individuals. We make this important distinction to (a) uphold our commitment of unrivaled accuracy and clarity and (b) to highlight that only panel-based services track people with a known set of demographic/psychographic information.
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Browser Return Frequency
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This report specifies the distribution of how often browsers are coming back to a site during a selected reporting period (Week, Month, Quarter). Browser Return Frequency differs from Return Browsers in that it measures the number of times browsers are returning to a site versus the actual number of return browsers that visited a site during a specific time period. Use this report to determine the stickiness of your site and how effective marketing campaigns and fresh content are at driving return traffic to your site.
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Languages
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This report indicates the default language setting of browsers. Site Measurement reports this metric to provide managers with an accurate picture of the demographic composition of their user-base. Of course, this report is best used in conjunction with the geomapping capabilities provide with the GeoData module.
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Browser Type & Version
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This report identifies the type and version of web browsers used to visit a site during a selected reporting period (Week, Month, Quarter). The percentage figure next to each web browser represents the proportion of visits from a particular browser type relative to all known browsers that have visited a site. Although external research indicates Microsoft is the world's most utilized browser, there are many other browsers (Netscape, WebTV, etc.) and new technology platforms available. Given the increasing differentiation between how each browser type optimizes a site's content, this report provides Web site managers with the right data to make informed decisions for which browsers they should support and optimize.
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